نقطة التحول : كيف يمكن للأشياء الصغيرة أن تحدث تغييرا كبيرا
- Downloads：4375
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-05-07 07:51:44
- Update Date：2025-09-06
- Status：finish
- Author：Malcolm Gladwell
- ISBN：9953294356
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
هي تلك اللحظة السحرية التي تجتاز فيها فكرة أو تيار أو سلوك اجتماعي عتبة معينة وتتحوّل وتنتشر مثل النار المستعرة。
قدّم مالكلولم غلادويل في هذا الكتاب دراسة مدهشة حول أنماط التصرفات البشرية، ويرينا كيف بإمكان أصغر الأشياء إحداث تغييرات كاسحة في تصرفات المجتمع。 ورغم أن الكتاب يضمّ العديد من الإحصاءات، ونماذجاً عن هذه التغييرات إضافة إلى دراسات حول الأشخاص القادرين على إحداث هذه التغييرات، فإنه يبدو كرواية مشوّقة بسبب أناقة قلم الكاتب。
هذا الكتاب الذي حقّق أعلى نسبة من المبيعات، بدأ يغيّر طريقة تفكير الأشخاص في العالم لبيع منتجاتهم ونشر أفكارهم。 وهو يلقى إقبالاً من جميع القراء وخاصة مسؤولو التسويق، والباحثين الاجتماعيين وحتى السياسيين。
قدّم مالكلولم غلادويل في هذا الكتاب دراسة مدهشة حول أنماط التصرفات البشرية، ويرينا كيف بإمكان أصغر الأشياء إحداث تغييرات كاسحة في تصرفات المجتمع。 ورغم أن الكتاب يضمّ العديد من الإحصاءات، ونماذجاً عن هذه التغييرات إضافة إلى دراسات حول الأشخاص القادرين على إحداث هذه التغييرات، فإنه يبدو كرواية مشوّقة بسبب أناقة قلم الكاتب。
هذا الكتاب الذي حقّق أعلى نسبة من المبيعات، بدأ يغيّر طريقة تفكير الأشخاص في العالم لبيع منتجاتهم ونشر أفكارهم。 وهو يلقى إقبالاً من جميع القراء وخاصة مسؤولو التسويق، والباحثين الاجتماعيين وحتى السياسيين。
Reviews
Joshua
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Like all Gladwell's books， The Tipping Point is thought-provoking。 The premise of the book is trying to generalize why some things catch on and why some don't。 This book is very general， as Gladwell addresses subjects ranging from clean heroin needles， New York crime， Airwalk skate shoes， and the spread of AIDs。The following principles – small as they are – lead to things catching on:1。 The Law of the Few: Rather than focusing on telling a ton of people about something and hoping that it catches Like all Gladwell's books， The Tipping Point is thought-provoking。 The premise of the book is trying to generalize why some things catch on and why some don't。 This book is very general， as Gladwell addresses subjects ranging from clean heroin needles， New York crime， Airwalk skate shoes， and the spread of AIDs。The following principles – small as they are – lead to things catching on:1。 The Law of the Few: Rather than focusing on telling a ton of people about something and hoping that it catches， tell the right people。 Tell the people who know a lot of other people （Connectors）， people who know a lot about things （Mavens）， and people who can persuade other people （Salesmen）。2。 Make sure the thing you're hoping that catches on is sticky （i。e。， catchy or can draw attention and can remain with people in their brains）。3。 Understand the context in which something is done。 People are not all good or all bad。 They're sometimes good and sometimes bad， and it usually depends on the context。 Rather than focusing on why people's dispositions are such a way， focus on the context of situations。Though the book is thought-provoking， it didn't have a ton of practical application to me。 What I've found， though， is that the quality of a book is made clearer to me over time。 If my brain continues to draw from principles I've learned from this book， it will become a good book。 So maybe I'll be surprised and find this book more applicable than I assumed。 。。。more
Jodi Simpkins
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I like most Malcolm Gladwells books。 I did enjoy this book but not nearly as much as his others。 I felt this idea didnt need a full book to communicate。
Gerard G
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It does explain well how to find tipping points in your life， now you only need to be with eyes wide open in order to embrace them and change your life。 Great reading。
Raunak Bhiwal
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The guys never seems to be able to drive home the point。 It is all over the place。 The main idea could have summarised in a few pages。 He kept on drawling about single points hoping that it would connect。 If someone wants to just read the first few pages of a chapter and that would be it。 We all understand the concept of viral marketing and he never seemed to have an answer to what was the tipping point， just the guesses like everyone else who had theoriticised。
Melissa
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I was looking for a short audiobook for the first part of this week， because another I had on hold was due to arrive today， so I selected this book from the Libby app。I have never read any of Malcolm Gladwell's， and since my book club reads debut books， I thought why not give his debut book a try。 It was ok。 There were some interesting observations to take from his conversations on tipping points， fades， and how we are influenced。 I am not a huge fan of popular psychology， but this held my inter I was looking for a short audiobook for the first part of this week， because another I had on hold was due to arrive today， so I selected this book from the Libby app。I have never read any of Malcolm Gladwell's， and since my book club reads debut books， I thought why not give his debut book a try。 It was ok。 There were some interesting observations to take from his conversations on tipping points， fades， and how we are influenced。 I am not a huge fan of popular psychology， but this held my interested， at least。 。。。more
Skylar
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Love the style of Malcom's writting！ Love the style of Malcom's writting！ 。。。more
Jenny
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I didn't find this book quite as engaging as some of his other books that I have read。 It felt a little dated。 I didn't find this book quite as engaging as some of his other books that I have read。 It felt a little dated。 。。。more
Wan Wan
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Great work！ You can broaden your audience by publishing your piece on Novel Star Mobile App。
Cassie
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Listened to the audiobook and enjoyed most of the content。 It’s not the most riveting of topics but still interesting and an overall good book。
Jan Skrovanek
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This review has been hidden because it contains spoilers。 To view it， click here。 I am a great fan of Gladwell’s writing and this book is another brilliant example。 I don’t think there is another author that is capable of somehow tying together Graffitis in New York， teenage smoking and Sesame Street into one cohesive concept。 As always very thought provoking， definitely recommended。
Tiffany
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This was very fascinating！ I listened to the audiobook， and it was perfect for driving。 It gave me quite a lot to think about， especially in regards to current epidemics。 I was especially fascinated by the afterword about the school shootings。
Raven
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Another Gladwell blend of economics and social science with a pop culture bent。 You know the drill。 It's above average for this type of business non-fiction， but perhaps better suited as an article。I was most intrigued， however， by his chronicle of the innovators vs the mavens。 Gladwell's interviewee from the large fashion brand essentially describes corporate cultural appropriation。 She goes into urban areas， seeks out trendsetters， and then pumps hundreds of thousands of dollars into turning t Another Gladwell blend of economics and social science with a pop culture bent。 You know the drill。 It's above average for this type of business non-fiction， but perhaps better suited as an article。I was most intrigued， however， by his chronicle of the innovators vs the mavens。 Gladwell's interviewee from the large fashion brand essentially describes corporate cultural appropriation。 She goes into urban areas， seeks out trendsetters， and then pumps hundreds of thousands of dollars into turning these ideas into trends through "mavens" that make make the innovations palatable。 This is presented as an intelligent corporate practice， and while her account was blissfully unaware of the exploitation。。。 I'm glad that I read it so that I understand how deliberate and strategic this mass theft is。 That alone made this book worth my time。 The ideas aren't altogether un-valuable， but perhaps go for the abridged or Blinkist version of Gladwell's points。 。。。more
Kiana Caranto
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Another fascinating book by Gladwell。 Unlike some of his other books， it’s easy to see how all of his examples really come together to illustrate a couple main points。 However， it didn’t really have the “wow” factor for me。 The examples he gives are very informative and interesting to read about， nonetheless。
Dat Thai
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thực sự khó đọc， gần như mình k hiểu gì hết， tuy nhiên mình k quá kỳ vọng trong lần đọc đầu tiên
Alyssa Tisdale
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Very interesting topic， but I felt like it was a little too long and dragged on a bit。 There is an abridged version on Libby which I would recommend
Denise
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This review has been hidden because it contains spoilers。 To view it， click here。 I like the interconnection between seemingly small changes having major impact; like broken windows being a trigger for crime and stopping minor offenses being a way to curb major crime。 It seems to avoid the stories I remember of profiling and discrimination that the initiatives had on the cities and just claim they were successful at reducing crime。 The added chapters addressed the tipping point for school shootings， but like teen suicide it seems to say they are epidemics that we will have to I like the interconnection between seemingly small changes having major impact; like broken windows being a trigger for crime and stopping minor offenses being a way to curb major crime。 It seems to avoid the stories I remember of profiling and discrimination that the initiatives had on the cities and just claim they were successful at reducing crime。 The added chapters addressed the tipping point for school shootings， but like teen suicide it seems to say they are epidemics that we will have to live with since there is no safe way to experiment。。。 Like a low nicotine cigarette。I enjoy the compilation of research that Gladwell puts into his books， but in general the books give me something to think about without a strong conclusion。。。 I find I crave action after reading his books - but like the diverse subjects my resulting energy is scattered and more thought provoking than revolutionary。 。。。more
Lena Yen
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the tipping point is the moment when an idea， trend， or behavior passes a certain threshold and becomes a huge phenomenonthis is caused by three factors: the law of the few， the stickiness factor， and the contextlaw of the few says that specific people have more pull over others in spreading ideas， behaviors， etcthe stickiness factor points to how contagious or memorable a message can bethe context shows how given the right setting and time， the law of the few and the stickiness factor can alter the tipping point is the moment when an idea， trend， or behavior passes a certain threshold and becomes a huge phenomenonthis is caused by three factors: the law of the few， the stickiness factor， and the contextlaw of the few says that specific people have more pull over others in spreading ideas， behaviors， etcthe stickiness factor points to how contagious or memorable a message can bethe context shows how given the right setting and time， the law of the few and the stickiness factor can alter the future; the enviornment is a huge factor in shaping who we are and how we act 。。。more
Christine Casey
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Old news now but was great 10 years ago
Aditi
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3。5 tops。I'd long been waiting to read this book。 I absolutely love this author。But I didn't find the book as engaging for roughly first part of it。 Later on， things began to fall in place and make sense in the wider picture。So if you're gonna read this book， I'd recommended you to be patient with it。 3。5 tops。I'd long been waiting to read this book。 I absolutely love this author。But I didn't find the book as engaging for roughly first part of it。 Later on， things began to fall in place and make sense in the wider picture。So if you're gonna read this book， I'd recommended you to be patient with it。 。。。more
Dr。 Kat
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This book was written in 2000 （today 2021）。 There has been paradigm shift since then， so it's slightly outdated。 I'm sure it was a 5-Star in it's day， but I give it a 4-Star in 2020。 Nonetheless， this was an excellent book on how trends start or don't get started， regardless of their affect on the individual or general public。 I do not like cutesy words and this book's main theme was "stickiness，" but I couldn't come up with a better term so I swallowed my academic arrogance and went with it。 Gl This book was written in 2000 （today 2021）。 There has been paradigm shift since then， so it's slightly outdated。 I'm sure it was a 5-Star in it's day， but I give it a 4-Star in 2020。 Nonetheless， this was an excellent book on how trends start or don't get started， regardless of their affect on the individual or general public。 I do not like cutesy words and this book's main theme was "stickiness，" but I couldn't come up with a better term so I swallowed my academic arrogance and went with it。 Gladell posted his sources， some of which I knew were legit so I was confident enough to not do a deep search。 He offered credible evidence and acerbic observation of trendsetters and their unintended influence。 Interesting and easy to read。 Recommended for psycho-social-numbers type of people。 。。。more
Saliha
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I had to read it for a health promotion nursing class and while it was interesting the stretch to make it applicable to nursing was a bit much imho。
Bridget Finklaire
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It's an old book now， and many of its concepts have become part of our everyday lexicon。 However， it's still worth reading。 Malcolm Gladwell is a brilliant writer and sets out his ideas clearly， memorably illustrating them along the way with stories。。。 which， of course， makes it 'sticky' （part of his theory of what creates a Tipping Point）。 Numerous studies back up the research。 Small strategic and thoughtful changes， can make a huge difference。 It's an old book now， and many of its concepts have become part of our everyday lexicon。 However， it's still worth reading。 Malcolm Gladwell is a brilliant writer and sets out his ideas clearly， memorably illustrating them along the way with stories。。。 which， of course， makes it 'sticky' （part of his theory of what creates a Tipping Point）。 Numerous studies back up the research。 Small strategic and thoughtful changes， can make a huge difference。 。。。more
Lynda Rally
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Gud
Turner Welborn
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Title is pretty self explanatory。 Good read nonetheless， but it could literally be summarized in 10 pages and you would glean the exact same info as someone who read the full 280 page book。 Outliers and Talking to strangers are both better in my opinion。
Katie Lucas
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3。5 stars。 Interesting and thoughtful， but didn't blow my mind。 3。5 stars。 Interesting and thoughtful， but didn't blow my mind。 。。。more
Rob Lund
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The entire middle section on the curbing of the New York crime wave by none other than Election Hoaxer Rudy Giuliani was fascinating。 Though this research may be counterintuitive to progressives like myself， and conservatives alike， the results ring true to me: that crime tends to beget more crime in and of itself。 That human decisions are complex， and that if you simply dump money into the infrastructure （i。e。， keep the subway "looking" crime free）， you can improve the crime rate。 That if you f The entire middle section on the curbing of the New York crime wave by none other than Election Hoaxer Rudy Giuliani was fascinating。 Though this research may be counterintuitive to progressives like myself， and conservatives alike， the results ring true to me: that crime tends to beget more crime in and of itself。 That human decisions are complex， and that if you simply dump money into the infrastructure （i。e。， keep the subway "looking" crime free）， you can improve the crime rate。 That if you focus on the petty crimes （i。e。， subway fare theft）， other more serious crimes tend to drop。Then the discussion on the subway vigilante was timely given recent events of police and violence。This book is quite old now， as there are many references to beepers， Palm Pilots， and the burgeoning crisis of "screen time" for young kids。 It's quaint in that mid-2000s sort of way。 。。。more
Michael
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Gladwell always makes you think about old ideas in new ways。 This book is no different。 I do enjoy reading Gladwell。
Enes
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It is quite an interesting and fun read。 I am not sure if all the points in the book are correct but it makes you think and give you a different approach to how societies work。
Amanda
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This was cool。 Was entertaining enough to listen to most of the day yesterday。 The last quarter got repetitive and I skimmed more。 This book did much of what Talking to Strangers did， in that it gave me a bunch of anecdotes to invoke thoughtfulness and entertain me。 It is interesting。 But I would recommend Talking to Strangers over this one。 I am gonna try Blink and Outliers。 But I'm guessing they are written very similarly。 Entertaining， but whatever you get out of it is what you come up with y This was cool。 Was entertaining enough to listen to most of the day yesterday。 The last quarter got repetitive and I skimmed more。 This book did much of what Talking to Strangers did， in that it gave me a bunch of anecdotes to invoke thoughtfulness and entertain me。 It is interesting。 But I would recommend Talking to Strangers over this one。 I am gonna try Blink and Outliers。 But I'm guessing they are written very similarly。 Entertaining， but whatever you get out of it is what you come up with yourself as the book just presents information more than disecting the information。 。。。more
Vicki M。 Z。
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